When Twitter wanted to model for the world healthy conversations, they hired us to host 20,000 conversations across 40 cities over 10 days. This was Twitter’s largest consumer-facing experiential marketing campaign to date. Their Head of Global Brand Strategy Tweeted, “This is really the most meaningful work I’ve seen at Twitter ever. So inspiring and so moving.” Twitter reported that this activation had the highest “joy” sentiment index on Twitter of any activation they’d ever done.
It amazes me just how universal hip-hop has become. Here in America it was originally created as a means to express ourselves despite the forces oppressing us. Blacks had few ways to convey their thoughts publicly so we confused creativity with passion in hopes that the words in our hearts would be felt. Today I spoke with a man on the other side of the world who said that positive hip-hop is blooming where he lives in Afghanistan. It’s inspirational to say the least. I’m honored to be able to share my voice with the world. This portal is a gift, a treasure in time that I feel will one day be incredibly impacting! Javier S