Demonstrate Coca-Cola’s commitment to sustainable agriculture and fair labor practices
Connect juice farmers in Veracruz to consumers in Mexico City to share stories, music, and sustainable agriculture tips
Consumers and producers felt greater connection to one another.
Shared Studios worked with Coca-Cola and its juice brand, Del Valle, to connect consumers in Mexico City directly with citrus grove farmers in Veracruz. Inside the portal, consumers learned about growing and harvesting the oranges, and heard first-hand from farmers about the effort and care that goes into every step of the process.