Promoting the launch of new Panama hotel

Set up a Portal outside the new W Hotel and connect to 20 Portals across the globe, showcasing Panamanian culture to the world in interactive events.

Create buzz in Panama City and international press across 12 countries.

When W launched a new hotel in Panama City, they wanted the world to experience Panama’s dynamism, so they set up a Portal and hosted dance parties, cocktail nights, coffee tastings, and concerts with 40 sites around the globe, showcasing Panama’s culture to the world.