Social media can be incredibly powerful but at times it can be very toxic. Twitter wanted to create a large brand activation that reminded its users of the people behind the avatars they chatted with everyday and reconfirm its commitment to healthy dialogue.

We deployed container Twitter-branded Portals to 40 iconic cities across the globe for a 10-day activation. We strategically positioned these in areas with heavy foot traffic like downtown Tokyo, Ipanema Beach and Grand Central Station. These unique structures with Twitter’s logo popping up overnight created quite the stir amongst its users and provided a safe and intimate space for individuals to have real conversations with people all over the world.

Not only did this activation reinforce the uniqueness of Twitter’s platform to its consumers, it was also a great advertising stunt, generating massive amounts of impressions and brand awareness through shared images and videos alongside the millions of pedestrians that passed the Portal locations over the 10-day activation.